Osasu Igbinedion’s Passion For The People Has Earned Her Viral Status

Osasu Igbinedion needs no introduction although its possible you’ve seen her work already but are not yet familiar with her name.

A passionate media professional and broadcast journalist whose television programme, The Osasu Show is featured on AIT, BENTV London and ITV, Osasu Igbinedion is already making big waves. Democracy Day weekend, her interview with traders at Garki market on the performance of President Muhammad Buhari was the most viewed and discussed news item by Nigerians all over the world. Collectively that video is currently approaching 1 million views.

Osasu has a portfolio of video broadcasts that range from sit downs with powerful public figures to exclusive features on the Agatu massacres. Her portfolio of work can be viewed on the show’s Youtube channel.

In this interview with the HERALD newspaper, she speaks on how the Nigerian government can promote inclusive and sustainable economic growth, create jobs and ensure equitable quality education for all.

You are being hailed as one of the most vibrant newcomers to the journalism sector? Why did you embark on this particular career?

I’ve always been passionate about poverty eradication and psychological and physical empowerment for the poor. Few years ago, I sat to think how my education coupled with my work experiences can enable me achieve these goals as a business woman (as I’ve never wanted to get involved in politics). I prayed about it and God revealed to me that purpose is to bridge the divide by giving a voice to the voiceless masses and put them in a position where their leaders will hear their cry for help or commendations. The result of this has led to my said goals which is the promotion and discussion of economic growth via physical- financial empowerment for the poor as well as quality infrastructure for education, health and so on.

Your interview with Mr. Chido and other traders at Garki market went gone on the ocial media. Was this your most memorable interview ever? Which other moments were significant for you?

(laughs) I spoke with Mr. Chido not too long ago and he is basking in the joy of his newly found celebrity status. The man is something else. I was completely taken aback by how quickly it went viral because I do this type of interviews all the time. I go to the market, I walk the streets and ask people to assess policies, government effectiveness and so on. So my visit to Garki market was just like any other show. 

The day I went to Garki, I first of all interviewed another trader who I was familiar with, his name is Mr. ThankGod. I had interviewed him almost a year ago before President Buhari was sworn into office. During my interview with him Mr. Chido started shouting “all this one wey una dey do we no dey see any impact. everyday interview interview yet nothing dey change.” My camera crew then appealed to him to be quiet that we will come and interview him after we were done with Mr. ThankGod. (Read more on www.OsasuIgbinedion.com)

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