Peak 60th success story is full of special moments to remember; this is the reason the Brand has chosen to celebrate with those that love her and remember the past years.
A new 360 degree Integrated Marketing Communications campaign themed “The Future is Bright; Reach for Your Peak” is launched and this focuses strongly on emotional characteristics and values consumers’ link to Peak, with the objective of reinforcing the Brand’s love connecting with our broad spectrum of consumers as well as reminiscing the most important moments in its history and lives of consumers. Peak 60th anniversary will be celebrated in a powerful highly emotional TV commercial created by the advertising agency Insight Communications.
The message of Peak via this campaign is to bring back good feelings of how the brand has been part of our lives. How in our pursuit of excellence in our daily lives we have used the Peak cans to bring to life our imagination and used it to fuel our dreams. It also shows the Brand’s commitment to feeding the aspirations of the future consumers.
Peak 60th anniversary campaign runs throughout 2015 with series of supporting events and surprises that has been created to keep consumers engaged.
Consumers can join the celebration on
About FrieslandCampina WAMCO Nigeria
FrieslandCampina WAMCO Nigeria PLC has been a necessary part of most Nigerian homes since 1954 through its iconic brand Peak Milk. Our Company is a multinational manufacturing company and an affiliate of Royal FrieslandCampina of The Netherlands, one of the largest dairy cooperative in the world. We are the makers of Peak, Three Crowns and Friso brands of milk in Nigeria. Over the years, FrieslandCampina WAMCO has maintained leadership of the Evaporated milk market with its Peak brand. Guided by an inspiring mission, Nourishing Nigeria with quality dairy nutrition, we are unwavering in the provision of quality, nutritious milk products to Nigerians.
To further increase its local content and support Federal Government’s initiative to grow the Agriculture sector, FrieslandCampina WAMCO pioneered the Dairy Development Program (DDP) in August 2010. This is gradually developing into a full national program as the Company is dedicated to making the initiative a success by ensuring the transfer of Technology Know-How on milk production to Nigerian farmers. The Company plans to further train and consult with farmers, with the support of the Government.
FrieslandCampina WAMCO Nigeria PLC will maintain its No. 1 position as the nation’s leading milk manufacturing Company by investing in its people, capacity expansion projects and by being an excellent corporate citizen.
Biko let ur awoof do the talking. The last thing Nigeria needs is ur talk talk campaign abegi.
ReplyDeleteWow! Congrats. Is there still Condensed milk? #IMissMyChildhoodDays
ReplyDeleteZtv is jus fuckn up, introducing new programs evrytym wen d old ones r yet 2 finish. D day they stop showing married again I'll stop watching d channel altogether!
ReplyDeleteI swear! If they dare stop married again,im off the channel
DeleteNice one, I love peak.
ReplyDeleteFor me, this is a poorly executed communication. Who isPeak's PR agency? Or did Insight forget themselves in a bid to sing their own praise? The first line shld be punchy and they shld allow consumers check if they cinnect emotionally with the campaign. Well, i still love the Peak brand. Somebody shld connect me to the Unilever or MTN Brand Marketing team, they are too much!
ReplyDeleteOK o
ReplyDeleteNice1.....happy 60th anniversary to them
ReplyDeleteThis is one of the best products ever
ReplyDeletePeak don tey sha
ReplyDeletePeak milk+milo+sugar÷Agege Bread =BLISS
ReplyDeleteI love Peak milk.
ReplyDeletePeak milk senior milo, milo married sugar, and fresh baked shop rite bread. Hum, settled break fast.
ReplyDeleteWow the peak models hair is amazing
ReplyDelete