August Meeting - NEW OMO Fast Action Takes Centre Stage

The New OMO Fast Action Detergent takes centre stage over the weekend in Abia State during the Women August Meeting in Umuokpara community, Umuahia as the detergent got celebrated among the women based on its heritage and tradition.

Ekenobizi Women of Umuokpara Community celebrating their match pass victory with the New OMO team

According to the women leader, Mrs. Patience Obia, President General, Federated, Umuokpara Women Clan Union “OMO as a brand is part of us and the introduction of the New OMO fast action shows us that the makers of OMO detergent are thinking of women for them to have introduced the New OMO Fast Action at this time when our children are on holiday, playing and getting dirt for us to wash,” she said.

Leaders of the Umuokpara Women Clan Union watch as various
women groups display

Activation team member handing free samples of the New OMO
 to Umuokpara Women

The August Meeting is the gathering of women in the eastern part of the country to deliberate on issues of concern as it affects the development of the society. The month of August every year witnesses a massive homecoming from different towns and cities across the world of Igbo women groups to their matrimonial hometowns, where they unite with their rural-based colleagues for what is now popularly known as the August Meeting. 

Umuokpara Women receiving the New OMO Fast Action Detergent
 after a match pass

Mrs Erima Ehighibe, Chairperson, Planning Committee of the August Meeting said this year’s event is very special with the New OMO Fast action in their gathering. According to her, “we are enjoying the new OMO Fast Action. That is why we are really dressed-up for the day without minding the dirt just the same way we don’t mind our kids getting dirty because the New OMO is available with its fast action. So we are enjoying the freedom that the New OMO Fast Action avails us.”

She encourages women to use the New OMO even as she thanks the team for supporting their programme and for giving out samples of OMO Fast Action.

Ekenobizi Women of Umuokpara Community identifying with the New OMO team after their match pass victory

The highlight of the event was the presentation of awards to deserving women groups.

Citing the relevance of the meeting which is geared towards rural community self-help development, the women appreciated Unilever Plc’s effort at identifying household needs and producing innovative products that support everyday living.

The New OMO Fast Action has great perfume with a white free-flowing powder that is appealing to the eyes with its red, blue, and green speckles to fasten cleaning. It removes tough stains easier and faster and dissolves easily in water, producing rich foam. The rich foam helps with cleaning, stain removal and gives good washing experience.