Stella Dimoko Korkus.com: Does Nigeria Have An Image Problem?

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Friday, June 27, 2014

Does Nigeria Have An Image Problem?

  • BBC Africa asked people to describe Nigeria in one word using the hashtag #onewordnigeria. This is a word cloud of the responses:



BBC's Adaobi Tricia Nwaubani's article says  ''Some years ago, a British filmmaker discovered an exotic site in Nigeria: An entire community of human beings subsisting on mountains of refuse.
And not in some remote state, but in Lagos, the country's commercial nerve centre - a city of fast cars, luxury shops and sleek folk, with women in Brazilian hair weaves and men in Ferragamo shoes.
Shortly after the Welcome to Lagos series aired on the BBC in April 2010, Nigerians around the world went berserk.
"There was this colonialist idea of the noble savage which motivated the programme," Nobel laureate Wole Soyinka said of the documentary.
"It was patronising and condescending," he added. 


Nigeria's High Commissioner to the UK Dalhatu Tafida described it as "a calculated attempt to bring Nigeria and its hard-working people to international odium and scorn".
Online forums also went ablaze. "They are giving us a bad image," many Nigerians fumed.


Then the Lagos State government submitted a formal complaint to the BBC, calling on the organisation to commission an alternative series to "repair the damage we believe this series has caused to our image".

These patriots were not distressed that their compatriots in the oil giant of Africa were living in such squalor - that development had somehow eluded those Nigerians.
They did not rally with cries of: "There are people in our country living like this? What shall we do? How fast can we act?"
No, no, no.
The majority of voices were harmonised in one tune: Anxiety over their country's image.



Similarly, Nigeria was reluctant to accept desperately needed foreign assistance to fight terrorism, despite the country's armed forces being clearly overwhelmed.
We were more worried about how requesting help might affect Nigeria's image than about forestalling the wanton destruction by the Islamist militant group Boko Haram.
In October 1960, Nigeria was loosed from the shackles of imperialism when the colonialists packed their bags and left.




But over five decades later, Nigerians remain in captivity: Foreigners control our self-image.
What the West thinks of us often takes manic precedence over who we really are, what we know and feel about ourselves.
The Europeans who first landed in Africa were unconcerned when the people they regarded as monkeys equally assumed that the white interlopers were ghosts.
The Germans can shrug it off when they are stereotyped as humourless; the Russians can dismiss it when they are described as cold.


But the Nigerian just has to kick up a tornado whenever he is perceived unpalatably.
He is touchy because he has no alternative image on which to base his confidence.
Like many Africans in the diaspora, a number of Nigerians abroad have erected careers out of defending their people's image.
With indignant frowns and stern tones, they strut from one global stage to the other like superintendents, dismantling stereotypes and whitewashing sepulchres.

Lagos is home to a burgeoning middle class....

It also has many poor suburbs to accommodate the rapidly expanding population of the city
This passion probably sprouts from a desire to blend into their host communities, to not be perceived as savages from some nihilistic jungle.
Unknowingly, they reinforce the subconscious message that has been passed down to generations of Nigerians and other Africans: That the West's opinion of us is paramount; that enlightening and convincing foreigners matters more than discerning who we are and who we want to be.

And so, when the West claps for us, we get excited.
When they tell us off, we get upset.
When they applaud one of us, we automatically join in applauding the person.
We frantically monitor foreign opinions and we panic at the slightest hint of a negative perception of us.

Nigerians are anxious about how they are portrayed in the international media
We fret about the many uncomplimentary stories from our land making the rounds on international media circuits, more than about the actual negative circumstances that birth those narratives.
From politicians to intellectuals to entertainers to terrorists, Nigerians have been socialised to rate themselves in the light of Western perceptions.


And as some of us have discovered first hand, the most effective way to draw the attention of our own people to any issue, is to speak to them through a Western medium.
It is unhealthy for a people's self-image to be hinged almost entirely on outside forces.
Nigeria expends too much valuable energy on sweeping dirt under carpets and stuffing skeletons inside closets.


Consequently, we deny ourselves the opportunity of frank dialogue, cultural criticism and self-examination—processes that are vital for a society to advance, by which the imperious West itself has developed thus far.
Nigeria can lead the rest of Africa in freeing our people from this image bondage.....


*What do you think about this write up?please be honest.

31 comments:

  1. Wonder y stella hv decided to use all my comments today for her pot of stew! Watevs!!!

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  2. Nigeria's image has been dealt a big blow especially by the insecurity in the country


    Your comment will be visible after approval

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    1. Not just the insecurity Alloy, Internet fraud, human trafficking and drug peddling by Nigerians in d diaspora contributes a huge factor to the problem too.

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    2. I agree with you Swerve. I also agree with the author, instead of us as Nigerians to continously seek Western approval we should focus on improving ourselves and country.

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    3. But this is exactly what the write up is about! Instead of focusing on the problem we are more concerned with how the problem makes us look. If we accept there is a problem and channel out energy into changing it then the image will correct itself on the long run. #just my opinion

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    4. My dearie corruption will not let it happen!!! That's our major problem in this country n its getting worse everyday. Especially with us" middle age" we want to always buy our way into d system. Its going yo b worse of in yes to come expect God intervenes. Prayers is d KEY

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    5. Gbam @ anon 7:49. The problem in Nigeria is we av already developed a tough skin, even if d country tilts - we would still find a way to keep pushing.

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    6. Well written article. Agree with her 100% Does NTA broadcast the image of Nigeria we want to the world? Look at China, before CCTV, I always saw them as the over populated poor country I see on western TV. There is a slum right next Houston Downtown. People live in "houses" with half the roof gone. I never saw that on any media.

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  3. This is brilliant and kudos to the writer. The message is true of Nigerians and my humble Sef is also guilty of this. We should be more concern with improving our county than being forced to defend her image at all times.

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  4. We are too delusional to admit it. I bet you, somebody will come here and start vexing about the responses. Naija is messed up and we need HELP.

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  5. When they loot money, they keep it in Switzerland.2) When sick, they go to Germany.3) When investing, they go to America.4) When buying Mansions, they visit London.5) When shopping they go to Dubai.6)When on holidays, they visit paris or Bahamas.7) When educating their children, they select Europe.8) When praying, they go to Saudi Arabia or Jerusalem. 9) BUT,when they DIE, they all want to be BURIED in NIGERIA. Abeg help me ask them, NIGERIA NA CEMETERY?

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    1. Wow!best comment ever.....

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    2. Hahaha. You've said it all. Thanks

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    3. Female President.27 June 2014 at 20:40

      How do i Munch this comment,
      Print it and share it to every politician and government officials in Nigeria?

      Delete
  6. a.k.a EDWIN CHINEDU AZUBUKO said...
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    As far as am concern the only state we have in nigeria is lagos and it pains me hw everything is so focus there.....
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    .
    ***CURRENTLY IN JUPITER***

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  7. Stella, your question is like asking a blind man if he can see. If not for our black oil, do U think Nigeria would still be remembered in world news? Its glaring to us all abeg. This country is empty. We are only hoping for God to set things right the way they were before ''THE GREAT MISTAKE"(1914). Tnx.

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  8. we have to change the way we reason, and treat ourselves, before we complain about any effects other people’s actions have had on us as black people.Adaobi is giving a voice to our people through her writings and we can be proud that she isn’t candycoating it but keeping it real

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  9. The truth is always bitter. Having said that, Nigeria is still a diamond in the rough.

    By -Trueform11.tumblr.com

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  10. There are slums in Brazil and India that make ours look like Mayfair. These countries generate millions in tourism and if you've visted either lands you'll agree that they are not that different from Nigeria. Every Nigerian has a duty to highlight the good aspects of our country. Every country even the UK, home to the BBC has upsetting economic stratifications. Even the BBC itself has been criticized, probed and fined on more than one occasion for their unfair dispensation of renumerations.
    Piblic money at that.
    This write up is, in spite of it's constructions potentially pointless. First, no country's govt cleans up its act because of opinions. Even economic sanctions have been shown to not work. And the BBC is an institutionally racist organisation that will never paint Africans as resourceful, intelligent people. So shame on you madam writer for talking about your country like a foreigner looking in.

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    1. Mr Anon,i think u don't seem to understand dis woman's writeup,there is nothing wrong she has said,read over!
      IMO,d reason dat we in nigeria and africa in general bother abt d west's opinion is becos,first we were colonised by them so there is also an innate tendency to look up to them',its like a child to a mother,no matter how little she is,shes first,d child's role model...until he is of age*!now the problem with nigerian is that we have not come of age' since after colonisation due to our many problems of corruption,ethnic. religious differences,political manipulations,etc etc,so d west will still remain a yardstick cos they are still ahead of us.that one bothers abt d wests' rating of us is like how a student will feel proud if rated good' by his teacher and vice versa.so it's not a crime that we bother abt d west's opinion of us,what really matters is us accepting the truth of what we are and opt for change and improvement!

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  11. So very apt! It's like when Yar'Adua was missing in action and everyone in Nigeria was worried about his whereabouts, we only heard him speak when he spoke to the BCC. OBJ and GEJ would flare up when asked direct questions on local TV media chats but you'll see them explaining in details like tender men when seen on CNN. Nigerian govt never believed girls were missing and saw no reason to explain what they are doing about it till the foreign media decided to take them on. May God help Nigeria, we are all guilty of this.

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  12. I DONT KNOW WHY WE ARE PISSED EVERYTIME THERE'S A POKE ON THIS IMAGE ISSUE..
    LEMME ASK,WHAT IMAGE ARE WE TALKING ABOUT? CAN ANYONE PLS IDENTIFY THIS IMAGE FOR ME,FOR AM IGNORANT OF NIGERIA EVER HAVING ONE..

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  13. I DONT KNOW WHY WE ARE PISSED EVERYTIME THERE'S A POKE ON THIS IMAGE ISSUE..
    LEMME ASK,WHAT IMAGE ARE WE TALKING ABOUT? CAN ANYONE PLS IDENTIFY THIS IMAGE FOR ME,FOR AM IGNORANT OF NIGERIA EVER HAVING ONE..

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  14. Its so true!! . I will never forget my first day in ghana(common ghana o! Wen dey backyard). The university I went to complete my admission processing...gosh!! how this registrar frustrated me. From my accent nd the way I Pronunce things, to Hw nigerians r nuisance in school, nd all manner of things. Even at the airport the kind searching eh??? Once they see nationality: "nigerian". Abeg we need to sit up. That's all. This writer is so fucksolutely correct. How nigerians react to negativity about them(which is always true)...without trying to fix d problem

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  15. True!



    #Peaceambassaddor#Sdkblog#Nigeria

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  16. The writer is 100% correct. No security, No constant power supply, No healthcare, bad roads( good roads been repaired with fake and cheap materials returns to bad road immediately after 2-3 rainfall), Custom officers and clearing agents who steal, lie to extort money from innocent individuals, corrupt police men, politicians who are corrupt to the bone without facing the music, etc. bad leadership, bad advisers,hmmm!

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  17. SDK, twice now u have refused to post my comments.I see you hate the truth.I won't comment again there's obviously no point.

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    Replies
    1. Maybe you wrote hate comments for her to delete it or you abused her. If not change your phone to turaya statelite phone it covers all network even in the sea you will service.

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  18. anonymous accusing me of not posting comments,check your network to be sure your comments go thru cos i didnt see any comment whether saying the truth or lying....this deleting comments accusation is becoming so frequent that i am even surprised myself...i hardly delete comments.

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